In this article I am going to give my opinion about ‘Search Engine Optimization’ book by Kristopher B. Jones.

I have been using this book since 2008 and I think the information is still very relevant two years later.  It is a perfect book not only for newbies, but for experienced Internet marketers too.

The author gives information in a comprehensive and compact format.  It is written not in long ‘fairy tale’ format, but in a short descriptive way.  A page for every topic contains a short description, images with practical instructions and extra information for those who want to gain deeper understanding of a particular topic.  Every time you need to remind yourself anything learnt earlier you can find an appropriate heading in the table of contents and quickly browse the page.  And you are ready to go.  I have found this feature of the book really useful.

The author managed to put all essential information about Search Engine Optimization, from Keyword Generation to Installing SEO Plug-ins on your blog, all in 300 pages.

As an affiliate marketer you have to learn a lot about search engine optimization.  I would strongly recommend starting to study SEO using ‘Search Engine Optimization’ by Kristopher B. Jones book.

Also you will learn from this book how to monetize traffic to your blog using AdSense, LinkShare and ReviewMe.  For example, on the Earn Money with LinkShare page the author gives an advice which advertisers are better to use as an affiliate.  Should those be high-street brands or small and not so-well-known brands?  How your choice can affect search engine optimization and ranking.  Then he explains where to find the code of your desired advertisement and where to copy it on your web page, so you can earn commissions for sale that you refer.

As a president of Pepperjam affiliate network he mentioned the Pepperjam Network Transparency System which allows to measure in affiliates and merchants up to five points.  This unique rating system relates to a merchant’s history of timely payment and affiliate’s accuracy and consistence with the merchant’s terms of service.

So you will get a lot of useful information which you can apply to you business one way or another.

Even now when I am writing this article I look in the book and find useful web addresses.  Although we all know that Internet Marketing is a very fast developing environment, this book like the Bible, it is never going to be out of date.    And it is highly visual, clear and easy to follow.

About the Author.  Kristopher B. Jones is a well-known Internet Marketing expert.  He is a president and CEO of Internet Marketing agency Pepperjam.  He also participates on numerous educational and non-profit boards of directors and advisory committees.

Visit our m&i Tutorials Blog and learn more about Search Engine Optimization.

Affiliate Marketing is a marketing practice on the Internet, which is based on referring buyers from an affiliate site to a merchant site.

An affiliate generates traffic to their website and then redirects traffic to an online retailer website.   Any sales generated from this traffic will earn commissions for the affiliate.   This model is called Cost Per Action (CPA).
The purpose of an affiliate is not only to generate traffic to a merchant site, but also to find people who are interested in this particular product, to convince that only this product can solve their problem and make them willing to buy the product.

For this reason it is a good idea to have an affiliate website or blog, where you can give short description of a product, your opinion about it and links to the merchant site.  A blog is also a good way to communicate with your potential buyers and get reviews from other people.

A positive thing about Affiliate Marketing is that you do not need to worry about product manufacturing, product delivering and providing customer services.  The only thing you have to do is promoting a product and delivering visitors to a merchant site.

For your affiliate purposes you can use not only a blog or a website, but Social Networks such as Twitter, Facebook and MySpace.  For instance, you can advertise on Facebook pages to promote the retail product.  The advertisement will have a link to a merchant site with your affiliate ID.  Using Social Networks you can find a group of potential buyers for products you want to promote.  To drive traffic to your website you can use You Tube and MySpace services by uploading your promotional videos.

To be successful in Affiliate Marketing you have to know well the benefits of the products or services you promote and you have to find who is looking for these benefits.  You have to know your market well.  You have to know who your potential customers are and where they are.

Before starting your journey to Affiliate Marketing you have to identify a lucrative niche market.  To find a profitable niche market it is essential to do significant research.  And it is easier to identify your potential prospects, if you know about benefits of the product.

To become an affiliate you can register in any affiliate program network such as LinkShare or Commission Junction.  One of the biggest affiliate program networks with sustained profitability is LinkShare.  It has over 10 million partnerships. By joining LinkShare you will be able to choose an advertiser in any retail environment.

If you want to start your own business I would strongly recommend to read ‘The Go-giver: A Little Story About a Powerful Business Ideas’ by Bob Burg.  This little story will give you fundamental ideas for approaching your business.  These ideas are not new in the world, but unfortunately a lot of people do not implement them in their own business.  This is why they are not able to succeed in their business and make their company to grow and flourish.

I am going to tell you about my experience of the range of ideas from this book.  When I attended a Lee McInture ‘Inside Out Upside Down’ workshop in Manchester (UK) in August 2009, he taught us about delivering more value in content than you get back from your customers in payment.  This is one of the principles from ‘The Go-giver’ book.  To be honest I did not take this idea very seriously.  Everybody can say nice words, but how does it work in real life?

Soon life showed me a proof of that.  It happened when I enrolled onto Lee McInture ‘Point and Click Coaching’ program.   However, something went wrong and I could not get access to my fourth week of coaching program.  I contacted Lee through Help Desk.  In replying email they apologized and gave me access to Super Sales Funnel program, which is value 4 times more than a week of coaching program.

I had realised that Lee applied the idea of giving more in value than you take in payment.  He not only educated us this approach to business, but actually applied the idea to his business.

This is a truly effective way to create customer loyalty or customer trust.    Trust is one of the main components of customer loyalty. One of the most important things in relationship between you and your customer is trust.  In real life we can get trust using our visual contact with the person, or our body language.

However in online business it is a different story.  Eye contact and voice impression are not possible to use in online service, so you have to find other ways to create customer trust.  On the way to your success in Internet Marketing you will learn many different strategies for building customer loyalty and ‘The Go-giver: A Little Story About a Powerful Business Ideas’ by Bob Burg is a good start.

And remember that statistics show that only 20% of regular customers bring 80% profit to an online business.  Thus it is much cheaper to keep loyalty of regular customers than to look for new ones.

If you want to get a quick income online, then ‘Beginners Mastermind’ by Lee McInture DVD is for you.  This course describes a system that enables you to create great income flow in short period of time.

If you are not a savvy in Internet Marketing, do not worry.  Lee McInture offers step by step video tutorials, so everyone can do it.  You will literately look over his shoulder and learn how he uses the system to go from overworked high school teacher to full time marketer in just 56 days.

He reveals the secret formula for getting profit in the Internet Marketing and explains how to turn it for instant income.  This formula is dead simple.  However a lot of people ignore it and therefore are not successful online.  If you follow his step by step instructions, you will succeed and your business will flourish in a short time.

Also you will learn how to automate your business, so you work less and earn more.  These methods work for him and will work for you too.  Methods allow you to build a profitable business with no expenses in record time.

We all are tired of listening about ‘newly’ revealed methods for getting rich over night.  However, it is not a matter with Lee McInture ‘Beginners Mastermind’.  In the Internet Marketing world he already is known for over delivering valuable contents.

Lee will explain you how to avoid mistakes that are typical for beginner Internet marketers and lead you to your success to accomplish all tasks that are essential for profitable Internet Marketing.

What are advantages buying Lee McInture ‘Beginners Mastermind’?  First you will be able to boost your income.  Then, you can work from your own home and quit your regular job, if you have one.  Your gradually built online business will bring you financial freedom.  You will not worry any more about your bills and mortgage.   You will have more time to spend with friends and family.

This course gives you a set of instructions, which will help you to set up your own profitable affiliate marketing systems.  Affiliate Marketing is a method of promoting web business.  By promoting and selling other people’s products you will get paid.  People who want to sell their product are interested in promotion and they pay you generously for directing customers to their products.  In these video tutorials you will learn how to set up your affiliate system effectively and efficiently. This course is for absolute beginners, so do not be afraid to take it even if you are not an experienced Internet marketer.

The only way that can change your life is by actually taking action.

So what are you waiting for?  Buy ‘Beginners Mastermind’ by Lee McInture now and start building a profitable online business fast.